NRFP - Global Paid Media Agency

Scope Summary

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

Bid Readiness Checklist

• 1. Portal Registration & Eligibility Mandatory
  Confirm active supplier account on the issuing portal to submit bids to buyer "Destination Canada (DC)" (Canada).
  Suggested Evidence: SAP Ariba Supplier ID / Procurement Business Number (PBN)
• 2. Submission Deadline & Format Mandatory
  Finalize pricing and compliance attachments at least 24 hours ahead of Closes 2026-11-17 · 3 days left 11:00 ET.
  Suggested Evidence: Signed Cover Form, Mandatory Returnables & Complete File Upload
• 3. Delivery Methodology & References Mandatory
  Provide a clear work plan, deliverable schedule, named key personnel, and 2–3 relevant client references.
  Suggested Evidence: Methodology Narrative, CVs & Case Studies
• 4. Commercial Pricing Schedule Mandatory
  Structure transparent itemized fixed or T&M rate pricing aligned with notice deliverables (ceiling not disclosed in notice).
  Suggested Evidence: Itemized Pricing Table, Rate Card & Scope Assumptions